With the popularity of social networking sites increasing, how do you keep your company up-to-date? It seems like a new site is becoming popular every week, and it's difficult to know where to put your trust. Only a year ago, MySpace was the big networking site, but now, it's much more rare to hear about it at all. Though this constantly changing frontier may at first appear to be difficult, there is yet a way to navigate it. Here are a few pointers on keeping the world knowledgeable about all your company's advances.
Though Facebook is normally thought of as being a site where people meet, it is becoming more popular for interest groups, bands, and even a few companies to create pages to keep people in the loop. With its user-friendly approach, and ability to utilize multiple types of media, it's perfect for just about any needs you may have. Have blog? Why not link to it. Have pictures of your projects? Put them up so everyone can see! Everything you need is right at your fingertips with and easy set-up!
MySpace, though much like Facebook, appears to be a site that is losing steam. It was valued for it's ability to be customized by the user, but many people found its configurations awkward and difficult to work with, and moved to other sites. Though it does maintain a following, other sites seem to be growing at a faster rate.
Do you like the status feature on Facebook? Or do you just like keeping everyone current on all of your company's activities? Twitter allows for you to create an account and post "tweets" (like status updates) any time. Anything from hiring a new employee to a fundraiser, keep your following hooked with witty sayings or company mottoes. Whatever people need to hear, tweet it!
Does your company have a blog that you like to constantly add content to? Why not post all your articles in a public space where anyone can look at it? Digg allows you to upload a web page to their site with a brief description. See how popular your blogs are by seeing how many people have "dugg" your blog. Or does your company focus on being up on the news? Post your submissions before anyone else can get them and watch your diggs soar! Don't be discouraged if you aren't too popular at first, just keep trying! With a fairly simple account creation and easy upload walk-through, you have nothing to worry about.
It's kind of like Digg, except more specific to technological news and articles. After creating an account, you can claim a blog. They'll e-mail you a link with a code like BWW8HAUA3CMT to put in a blog, and then they automatically update your account with all your blogs! Though it takes a little more effort, you only have to do it once, and then it's all downhill.
So, whatever you decide, it is important to keep people informed about the comings and goings of your business. A social networking site can be the perfect place to reach out to hundreds and thousands of people. Keep everyone up-to-date with your news and blogs, and draw in a larger crowd the more you post!